Holiday Charitable Giving Guide
Helpful Hints to Follow When Making Your 2009 Year-End Contributions
Historically, Americans are consistently
philanthropic even during times of
economic hardship. This is evident in the
Giving USA 2009 report, which states
that individual giving remained the
largest component of giving in 2008 at
75 percent of all giving.* But like many
others affected by the economy, you
too might be wondering what to
consider before making your year-end
contributions. We've outlined a few
tips to help you assess non-profit
organizations, followed by a few
different ways you can give this year.
1. Check the financial health
of the organization
The economic downturn impacted
non-profits significantly, especially
those receiving government funding.
At a minimum, check the organization’s
website for press releases concerning
internal finances and the most recent
annual report. If it is not available online,
you can request a copy of the non-profit’s
annual report and financial statements
(Form 990) by contacting the non-profit
directly. Most financial statements are
also available through industry websites,
such as www.bbb.org/us/charity or
www.guidestar.org.
When reviewing financial statements,
check that an organization's total assets
exceed its liabilities. It is also important to
consider the amount of the organization's
assets. The Better Business Bureau Wise
Giving Alliance suggests that the charity's
unrestricted assets – money received that
is not constrained by time or purpose –
should not be "more than three times the
size of the past year’s expenses or three
times the size of the current year’s
budget, whichever is higher."* Although,
very few non-profits have such reserves,
this measure ensures that those who do
are using it for current initiatives.
2. Verify the nonprofit’s
fund distribution
Next, review the non-profit's
expenditures. These are available in the
annual report or the Form 990. The Form
990 defines these as Program Services,
Management and General, Fundraising,
and Payments to Affiliates. Program
Services generally cover salaries and any
related expenses associated with
program delivery. Management and
General refer to administrative costs and
operating expenses. Fundraising is money
used to raise funds, and Payment to
Affiliates refers to larger non-profits with
member organizations.
Most non-profits adhere to a standard of
spending no less than 65 percent of total
revenue on program service activities,
and no more than 35 percent on
fundraising expenses.** While this does
not apply to all situations, it is a good rule
of measure. You may also consider
comparing the financial documents of
several similar non-profits to gain an
understanding of expenses and what
equates to normal revenue distribution.
By doing so, you will start to notice red
flags as they appear.
3. Research accomplishments and
focus on the mission
Double-checking the non-profit’s mission
and its recent performance can be even
more helpful than looking at its financial
information. As finances have tightened,
many non-profit organizations have
narrowed their mission and programs
supplied to the community. Take a few
minutes to review any press releases
discussing the non-profit's reaction
to the economy and any recent
accomplishments. This will help you to
determine if the non-profit continues to
support the values and goals to which
you adhere, as well as its progress in
serving the needs of the community.
When you are ready to make a gift, make
sure to verify that it is tax deductible. Pay
with a check or credit card to the name of
the organization and keep a record of
your donation in a safe place to file with
your taxes next year. This information will
be very important in the event that the
non-profit runs into financial hardship in
the future.
If you are unable to make a monetary
gift this year, consider alternative gifts.
Volunteering your time can be personally
rewarding, and any expenses, such as
travel, can be tax deductible. In-kind gifts
present another option. Many non-profits
have wish lists for items including office
supplies and similar items essential to
their operations that you may have on
hand. Contact your local non-profit
organization for more information on
opportunities available to you.
Waller Financial is committed to
supporting the community through
philanthropy. We hope you will join us in
continuing to make a gift this year that
supports the growing needs in our
community. Happy Holidays!
* U.S. charitable giving estimate to be 307.65 billion.
(June 10, 2009).The Giving USA Foundation. Available online
at http://www.philanthropy.iupui.edu/News/2009/docs/
GivingReaches300billion_06102009.pdf
** Charitable giving. The Better Business Bureau Wise Giving
Alliance. Available online at (http://www.bbb.org/us/
Charitable-Giving-Guide